WeiHai Wanfeng Magnesium S & T Development Co.,Ltd

Mission: Promote value eternally, Contribute to the society constantly
1. Promote value eternally
Enterprise value: create profit, Create and obtain employment, sustaining development.
Customer value: Offer the products and service with high added value to user
Employees value: offer the stage to staffs.
2. Contribute to the society constantly
Reciprocate shareholders: Make the capital protect bone hyperplasic, distribute resources rationally most.
Improve staff living: Bring the staff to the overall well-to-do level.
Promote industry: Promote industry by participating and conduct competition.
Advance society: Bear actively social responsibility, take part in public construction.

Prospect: Create International Brand, Establish Century Enterprise
1. How to Create International Brand:
(1) Hold six key elements of brand: Product quality is a core, the intellectual property right is the intension, the corporate image is the appeal, user’s affinity are the source, the occupation rate of market is goals, advertising is means.
(2) Make show power and real power combined together: an insufficient show power is bad for market expand; an excessive show power put the cart before the horse.
(3) Develop the fine brand tradition: "quality always is first", "always providing customers with good product", "credit is prior, brand is follow, product is last", etc.
2. How to Establish Century Enterprise
(1) Improve innovation ability, carry on the farsighted industry plan.
(2) Train rational talent’s team is basic (projects of 135 talents).
(3) The key is to foster the core competitiveness and sustaining development .

Goal: Credit Wanfeng, Digital Wanfeng, Green Wanfeng
1. Credit Wanfeng: to set up good credit reputation among the customers, suppliers, government, banks, industries, communities, shareholders, staffs, etc. insisting on legal operation to build credit image and create harmonious environment.
2. Two meanings of Digital Wanfeng: one mean management digitalization; another mean management model informanization.
3. Green Wanfeng means that during the decision and implement, It is fully consider of the relation between industry and environmental, take resource economizing type , clean production model , ecology keeping type , economy way of circulation.

Indicator: trip of Ten thousand li, begin with it under the wheel; Outstanding work and great achievement, the base is innovating
1. "trip of Ten thousand li, begin with it under the wheel " comes from mine: " a thousand-li journey is started by taking the first step ", encourage us to pay attention to the important points, set about in the little thing, made unceasing progress.
2. Outstanding work and great achievement, the base is innovating. Encourage us to have ambition of making contributions and starting our career and invincible faith, regard innovating as motive force , is breaking the routine , creating the miracle constantly.
3.Combine the two phrases together, expressing comprehensively Wanfeng special cultural characteristic.

Basic point: Spirit sets up the enterprise, Science and Technology strong enterprise, System manages enterprise

1. Spirit sets up the enterprise: no spirit, no soul; we need to Carry forward wild horse spirit, enhance cohesiveness, then to group’s comprehensive competition.
2. Science and Technology strong enterprise: the technology and innovative ability determine directly enterprise’s exist and development. Three stages: taking-learning other’s strong points---self-innovation.
3. System manages enterprise: enterprise with perfect system and strict implement has vitality, could stay brilliantly forever. Group edits < Manage Outlines> to develop from people-management, to legal management, then to self-management.